Emart Hypermarket (Korea) Officially Joins Vietnam Market

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After 5 years of conducting the survey and researching the market of Vietnam, the leading retail group from Korea – Emart (owned by Shinsegae Group) has officially entered Vietnam market by opening the first Emart hypermarket in Vietnam on December 28th 2015 in 366 Phan Van Tri street, ward 5, Go Vap district, Ho Chi Minh City (HCMC).

Go Vap Emart Hypermarket has over 3 ha in area with a total investment of up to 60 million USD (equivalent to 1,350 billion VND). Starting construction from early 2015 and went into operation at the end of the year,  Emart Go Vap is expected to meet the shopping needs and create modern consumption habits of Vietnamese people with quality products and reasonable price.

Emart Go Vap has two main parts with an area of 6,000m2, serving diverse items from staples, fresh products to household goods, electronics, fashion…; the utility service areas include restaurants, children’s education and entertainment park… The modern shopping space, nonstop improving and upgrading services are differences that help Emart Go Vap conquer local consumers.

Mr. Choi Kwang Ho, CEO of Emart Vietnam said that the growth of Emart will accompany the development of Vietnam. Thus, 95% of goods in Emart are domestic goods. With the quality and best price as well as services that match with shopping habits of Vietnamese, Emart commits to put on great efforts to become a close shopping destination for local people.

Come to the opening of Emart from December 28th, customers will have chance to visit and shopping with many attractive 50% discount programs plus thousands of gifts and awards such as Emart helmets, Emart environmental bags, SH 150i motorcycles, Samsung TV… At the same time, customers can also participate in many exciting activities such as taking pictures with snow, the rotation of luck, darts and face painting… Especially, customers visit Emart Go Vap will enjoy unique dishes from Korea as traditional kimpap and many other unique Asian dishes… With the shopping discounts and attractive activities, Emart Go Vap promises to bring consumers an exciting and attractive shopping space, especially in the time of Lunar New Year is coming very close.

As the first Emart Hypermarket in Vietnam, Emart Go Vap is an important step in the launching plans and the ambition to penetrate the Vietnam retail market. Pursuing the motto “Every day of customers will be full of joy”, Emart committed to providing goods and best service to customers.

With the desire to grow in breadth and depth in new markets as well as to realize the goal to brand Emart to the world, Emart promises to continue a-20-year-history of impressive development with Emart Go Vap and the future system of Emart in HCMC and Vietnam.

Since the opening of the first low cost shop in Korea in 1993, Emart has achieved impressive growth steps in the past 20 years. Currently, Emart Hypermarket is the no 1 hypermarket chain in Korea with over 160 hypermarkets in Korea and foreign countries. Emart is the largest and oldest low cost store chain in Korea with sales exceeding 13.2 billion USD as of 2014. Through the launching of new series of trade centers and acquired Walmart Korea in 2006, Emart is confirming the leading position in the field of retail and supermarket chains.

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