According to the European Supermarket magazine, Bel Group (France) has just opened a 1 ha plant in Vietnam to produce “laughing cow” cheese to serve the Southeast Asian market, marking their first penetration into the Vietnamese market.
The new plant will produce an additional 3 million pieces of cheese a week, doubling the output for the region. In addition to being sold in Vietnam, the product will be exported to the Philippines, Singapore, Cambodia and Thailand.
Bel Group began construction of this plant in July 2015 in Binh Duong, with an investment capital of17 million USD. The factory also has a research center to develop products suitable for Southeast Asian taste.
The brand “laughing cow” cheese is currently occupies 85% of the market share in Vietnam in this segment.
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